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How to…Promote Yourself

6th May 2016

ALWAYS SHOW YOUR STRENGTHS

If you’re a naturally shy person, it can be a daunting task to try and sell yourself in a job application form or interview but there are a few ways to make it easier.

1) REALISE YOUR OWN STRENGTHS

The first step to selling yourself is to recognise that you have worthwhile skills and strengths. Make a list of personal qualities you possess, think of past examples where you have achieved a goal and detail how you did it. Look at the different areas of your life – hobbies, job, social life – and think about ways in which they have contributed to your personal development.

2) CHANGE YOUR MINDSET

If you’re worried about coming across as arrogant, you have to change your thinking. What you are doing in your interview isn’t boasting; you are simply providing recruiters with evidence that you are the right person for the job. Unless you speak up for yourself and your abilities the interviewer will have no way of knowing and will hire someone else.

3) GIVE EXAMPLES

Show rather than tell. When answering a question about a time when you had success or achieved something, give an example. Be specific and let the facts speak for themselves.

4) MAKE SURE YOUR SOCIAL MEDIA SHOWS YOU IN THE BEST LIGHT

Employers frequently check out potential candidates online so make sure your digital footprint doesn’t let you down. Keep personal pages such as Facebook private and ensure your LinkedIn is up to date and accurate.

5) BELIEVE IN YOURSELF

You wouldn’t have applied for the job if you didn’t think you could do it so have confidence in your own abilities. Be assertive rather than arrogant. Likeability is vital so act friendly, with lots of smiles and a good handshake.

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