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Interim Marketing Manager

Mediahuis

Dublin City Centre

  • Salary:

    Not Disclosed

  • Added:

    21/09/2021

  • Closing:

    in 2 days

Location: Dublin
Role Purpose
*This is a 12 month fixed-term contract
Mediahuis is home to Ireland's leading news brands; the Irish Independent, Sunday Independent, Belfast Telegraph, Sunday Life, and Sunday World to name a few.

The Marketing Manager is responsible for leading and driving marketing and promotional activity across a number of products and platforms across the Island of Ireland
Reporting to the Head of Marketing and Promotions he / she will be responsible for liaising with all key stakeholders to achieve goals and outcomes as defined in the organisations budget and KPI's.
As part of the Customer & Marketing Team he / she will proactively contribute to the development of the Company's overall Marketing Strategy in respect of improving our brand scores and maximising Customer Lifetime Value.
Role Responsibilities (Overview)

  • Grow the audience for our journalism across all platforms (print and digital)
  • Develop and execute marketing plans and annual roadmaps for named products and platforms
  • Work collaboratively across the marketing function works across all titles and geographies
  • Be brand guardian for named Mediahuis products and platforms, creating as necessary, and communicating our brand guidelines;
  • End-to-end execution of marketing projects and campaigns, including ideas, creation of collaterals, distribution of collaterals in various media and measurement and analysis of impact.
  • Support Acquisition and Retention teams in the delivery of their targets
  • Collaborate with Editorial, Circulation, agencies, and both internal and external creative teams to maximise marketing ROI
  • Ensuring campaigns delivered on budget and on time
Agency relationships - As appropriate
  • Working with our media agency to ensure timely and cost-effective campaign briefing and up-to-date, well-communicated schedules and reports of named Products and Platforms
  • Working with our creative agencies to ensure timely and concise briefs are delivered and executed on schedule and ensure all our communications reflect our brand values.
Experience & Qualifications (Minimum Experience & Essential Knowledge)
  • A minimum of 5 years' experience of delivering integrated, multi-channel campaigns above, and below the line, including digital marketing planning & implementation
  • Proven experience in managing multiple campaigns at 1 time, meeting short deadlines and managing multiple stakeholders in a fast-paced environment
Skills Technical & Non-technical
  • Customer focused attitude to marketing communications.
  • Ability to meet high standards in creative and execution across all marketing channels
  • Are as comfortable getting hands-on as taking a step back and thinking strategically
  • Are a team player whom your colleagues can rely on
  • Have a self-starter mindset; you proactively identify issues and opportunities and tackle them without being told to do so
Other
  • You are passionate about journalism
  • Are excited about what we are doing at Mediahuis Ireland

Job Snapshot

Job Type
Contract
Qualifications
Not Disclosed
Sector
Marketing
Job Roles
Marketing Manager
Min Experience
5-6 yrs
Employer Type
Company
Contact
Monica McHugh
Location
Dublin City Centre
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Employer Details

Mediahuis

Independent House,
27-32 Talbot Street,
Dublin 1

Job Ref:

2021-180

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Interim Marketing Manager

  • Dublin City Centre
  • Salary: Not Disclosed
  • Closing: in 2 days

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