Freshly Chopped, the chain owned by food service giant Mount Charles, has opened its flagship store in Belfast.
Located in Donegall Square West, the new store opening follows on from the launch of their outlet at Ulster University‘s Belfast Campus in October.
Freshly Chopped has pledged to open six stores across Northern Ireland over the next three years, creating around 150 jobs.
Also pledging to donate its leftover food to the homeless, they will be partnering with Belfast-based charity The Welcome Organisation for the venture.
Gavin Annon, head of sales and marketing at Mount Charles, said the company feels a big responsibility to minimise food waste wherever possible.
“This new commitment with The Welcome Centre will mean that no good quality, fresh produce from Freshly Chopped that could be eaten will go to waste,” he added.
“We know that homelessness in Belfast is a serious issue and we’re glad to play a small part in helping feed people in real need.”