THE Chartered Institute of Marketing (CIM) has announced further expansion in Ireland with the opening of a new study centre provision in the North West.
The North West School of Marketing, based in Bishop Street, in the City of Derry, will initially offer Foundation and Certificate level CIM qualifications.
This new marketing provision will offer both evening and intensive ‘boot camp’ facilities and, in common with all CIM study centres, will offer awards in digital marketing, customer communication, marketing principles and integrated communications.
This new study centre adds to the CIM provision already provided via Belfast Met and Belfast Academy of Marketing which operates in both Belfast and Coleraine.
Carol Magill FCIM, CIM Network Manager, commented: “Marketing is listed by the Department of the Economy as one of the top ten areas in which NI plc needs to upskill in order to retain investment and jobs.
“With student intake in NI rising by over a third in the last year alone, CIM’s provision has naturally had to grow to meet this demand and we are delighted The North West School of Marketing has joined our portfolio.
“Each year, CIM engages with 500 marketers via a monthly events programme which offers best practice sessions on campaign development, the legalities of digital marketing, and sports marketing – to mention just a few.
“Over one hundred students in Northern Ireland booked CIM assessments/exams in 2016 alone and more assessments will be taking place each quarter in Ireland than ever before – with more planned in April 2017. This further demonstrates the appetite for marketing and continuing professional development in Ireland.”
Alongside, study centres and events, CIM, the world’s leading professional marketing body, champion of customer engagement and best practice in the industry, also offers a gateway to professional study via universities with Ulster University engaged at undergraduate and postgraduate level; and Queen’s master marketing students are also involved in this scheme.